Another Stock Agency Shutters

Year-old stock agency PhotoShelter is leaving the market, as reported in this post from Photo District News.

The failure of the PhotoShelter Collection is another sign of the difficult business climate for stock image licensing. The announcement came the same day that Corbis said it was laying off about 16 percent of its staff.

PhotoShelter will continue its personal archive service.

In a blog post, CEO Allen Murabayashi blamed the failure on the difficulty of cutting into Getty’s market share, suggesting that new agencies will have to redefine the stock paradigm to avoid PhotoShelter’s fate. Interestingly, he then took a shot at the concept of microstock, which is the first new paradigm to come along to stock photography in a while.

Mostly, this news is a reminder that stock is still a challenging area of photography to break into.

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~ by David Cupp on September 12, 2008.

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